Customers · Crosswalk
Customers

Brands that row together. CPG.IO runs online commerce and fulfillment for some of the most loved brands in the aisle.

PurinaO-CedarmethodBanana BoatYankee CandleMcCormickPost-itBioréWyler’sCholulaPopchipsFiltreteJergensKrusteaz
Customer stories

What changed when teams shared one record.

Northwind HomeHome care · 4 brands
Moved creator samples to the markets their shelves could serve.
22%
less wasted seeding
1.8×
Amazon lift after lives
9 days
to a signed plan
“Our creator team and our retail team finally looked at the same week. The argument about who drove the sale just stopped.”
Dana Okafor, VP Omnichannel, Northwind Home
Lumen SkinBeauty · 3 brands
Turned one creator video into the best-performing national ad of the year.
2.6×
conversion on the ad
+31%
Shopify visits
4
teams on one plan
“Telly found the video, Media scaled it, and ecommerce felt it the same week.”
Priya Raman, Head of Growth Media, Lumen Skin
Copper Kettle FoodsFood · 6 brands
Caught a regional promo landing on top of a retailer feature, before it shipped.
$410K
margin protected
3 weeks
earlier than last year
0
surprise stockouts
“Finance and Supply approve in Crosswalk now. The plan and the receipts are in one place.”
Marcus Bell, Director of Revenue Planning, Copper Kettle Foods
Bramble PetPet care · 2 brands
Watched Amazon ads lift Walmart.com, and funded both on purpose.
+44%
Walmart.com sales
2.4×
Amazon search interest
1
shared budget
“We stopped buying channels and started buying outcomes across all of them.”
Elena Ruiz, VP eCommerce, Bramble Pet
In the aisle and online

Brands CPG.IO helps run. Fulfilled across Amazon, Walmart, TikTok Shop, DTC and retail.

McCormick
Post-it
Bioré
Wyler’s
Cholula

Bring us one brand. We’ll show you its crosswalk in 60 to 90 days.