Crosswalk · see where demand crosses channels
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Generate big returns when brand teams and channel owners all row in the same direction.

dotwell TIDEPOOL Strandly FULLMARK brightfold Lifted_

One record for every team. Six brands. Eight teams. One plan.

One live. Five channels.

LIVE {{ live.views }} views in 90 minutes
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Ask. Get receipts.

Why did Dotwell jump in California?
Units per store {{ fig.ca }} after the live. Moved togetherPropose a test ›

Model it before you buy it.

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Hand off the work.

Memo to Maya · MediaSent Hold the next California flight until a test is set
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Every number labeled.

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Aerial view of a suburban intersection with zebra crosswalks on all four sides

Everyone crosses at once.

Shoppers go from a live to Amazon to the aisle. Crosswalk follows the demand, not the person.

Walk the halo effect
Crosswalk by HyperStudio
The halo effect

One creator started it. Every team won.

Telly

Nobody learns a command. Telly suggests the next question.

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Works in Crosswalk, in your terminal, and in Claude through MCP. Telly drafts. People decide.

Communication and project management

One week at Alder & Finch. Every memo, sign-off and task on one record.

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PLAN · DOTWELL · 1M TIKTOK IMPRESSIONS
Approved by Finance and Supply · six tasks across five teams
Finance · approvedSupply · approvedSynced to HyperStudio tasks · demo
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The shared record for a company of brands

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Scenario Lab

What would a million impressions buy? Move the slider.

28-day horizon. Response flattens as impressions grow. These are synthetic starting assumptions, to be replaced with your calibrated curves.

Open in the Scenario Lab ›
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02.5M5M
Contribution above mediaPast break-evenModeled, not measured

What each brand found. Six brands, one record, six different surprises.

Trust

Observed is not modeled. Every number says which it is.

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Run by CPG.IO. Online commerce and multichannel fulfillment for brands like these.

Customer stories ›
PurinaO-CedarmethodBanana BoatYankee CandleMcCormickPost-itBioréCholulaKrusteaz

Pilot program. Pick one brand, one past campaign and the people who own its data. See its crosswalk in 60 to 90 days.

Book a pilot ›

Part of HyperStudio. Crosswalk is built on HyperQue and operated and managed by CPG.IO, alongside the rest of the HyperStudio family.

Meet the family ›

Ready to cross?

Open the demo as anyone on the Alder & Finch team, or bring your own brands. Pitching a specific company? The app can load a named demo pack, with every number kept synthetic.

>_Telly in your terminalAsk, pull a CSV, or open a task without leaving the shell.
Telly in Claude, through MCPThe same answers and receipts, inside the assistant you already use.